Rize Up is a voter registration campaign aimed at marginalised young people in the UK, who are statistically the least likely to vote. These millions have the power to radically change the result of the upcoming election.

Today, we are joining Professor Green, Maverik Sabre and global brands Lush and Ben & Jerry’s as campaign partners to make 2019 Rize Up’s biggest campaign to date.

To help drive awareness of this fantastic cause, we've brewed a brand new beer; #RizeUpUK. 

This 4.8% orange and mango pale ale packs a punch. Light gold, clear and bright in appearance, #RizeUpUK is emblematic of the optimistic campaign it was made to represent. Bittersweet citrus flavours of vibrant fruits mix serendipitously with the heavy tropical aromas of orange and mango, presenting a beer that’s as bold and forthright as its purpose. Hints of biscuit and a light note of toasty malt create a delicate balance, the finishing touches to this energetic, sessionable pale ale. 

Launching #RizeUpUK is our rallying cry to all the young voices out there. Each individual would-be voter has the potential to make a difference to our future. And what better way to reward people for taking a stand and having their say, than offering a free beer to say cheers to a more empowered tomorrow?

We'll be offering a free can of our #RizeUpUK release to anyone who visits Drygate and presents a voter registration card or polling card, between the 9th and 13th December 2019 inclusive.

Proceeds from the sales of the our beer will be donated to Rize Up, to support its nationwide campaign to encourage young people use their vote, helping to ensure they are represented by politicians who would typically focus their policies on older demographics - those historically more likely to vote

“This snap election is one of the most significant of our lifetime, and it’s never been more important to get our message out there and to empower this hugely important generation to cast their vote," said Josh Cole, founder of Rize Up. "Our collaboration with Drygate has enabled us to create a symbol to unite our supporters across every generation with a gesture of positivity and solidarity. As it gains momentum in the coming days, we invite anyone who believes in change to join our movement and spread our message by raising a can of #RizeUpUK”. 

Register to vote by 26th November 2019.

Cast your vote on 12th December 2019.

This is our future. Use your vote. 

To donate to Rize Up, or find out more, visit rizeup.org